PayPerPost appears to have had a substantial impact on Pay Per Post blogging. It is a platform for bloggers, wanting to profit from blogs, and advertisers, using blogs for advertising their products. This is popularly known as blogvertising.
PayPerPost has a large following of both the advertisers and bloggers. Blogvertisers are known to have been substantially benefited and so have been many bloggers. One blogger in Vancouver is known to be charging as much as $300 in his blog for a single review and he is making about $2,500 alone from blogvertising.
Advertisers use bloggers for raising their popularity and credibility with search engines by increased traffic, reviews and links.
PayPerPost has an excellent program in blogvertsing. The company has succeeded to a large extent in matching preferences of advertisers and bloggers and benefited them greatly.
PayPerPost has the danger of undesired blogging and not so genuine reviews. This is because many advertisers look for only positive reviews. On the other hand, a review has to be unbiased and based on actual merits of a product or service.
Blogvertisers may influence these reviews. If so, bloggers may lose their loyal readers if their reviews are not unbiased and trustworthy.
